Hyundai has largely been dismissed for producing bland vehicles all through its historical past, however latest years have seen a resurgence in high quality manufacture and spectacular automobiles, such because the ix35.
Hyundai, as a model, was based in 1947 as a building firm and it was not till 1967, that Hyundai Motor Firm was created. Regardless of fairly a brief historical past and restricted variety of automobiles in comparison with different producers equivalent to Volkswagen and Toyota, Hyundai has secured its place because the world’s fourth largest automaker by models offered.
The primary car from Hyundai was the Cortina, launched in cooperation with Ford, lately popularised by Gene Hunt in Life On Mars. The Cortina was significantly in style within the UK, with every incarnation proving extra in style than the earlier. It was not till 1975 that Korea would see the manufacturing of their first automobile, the Pony, which carried out properly and put Hyundai into the general public sphere. In 1983, the Pony was exported to Canada, with a major quantity of gross sales success, as soon as topping the best-selling automobile chart of the Canadian market. Hyundai continued this development of exporting vehicles to different international locations, equivalent to america, Ecuador and the Benelux international locations.
It was in 1998 that Hyundai had a picture overhaul and established itself as a world-class high quality model with an clever and aggressive advertising and marketing scheme. Six years later, in 2004, the Hyundai was ranked second in preliminary high quality.
Now, Hyundai is broadly recognised as one of many high 100 most beneficial international manufacturers and is ranked 72nd within the 2007 Greatest International Manufacturers by Interbrand and BusinessWeek survey. This success could be pinpointed to a major enchancment within the manufacture and high quality of Hyundai automobiles, in addition to numerous awards for latest fashions bolstering gross sales, together with glorious Hyundai Nam Phat.
Extra lately, Hyundai has ventured into the electrical car market, producing hybrid variations of its in style Getz and Accent vehicles and supplying them to authorities fleets as a part of a testing scheme. The brand new hybrid electrical Sonata debuted in November 2008 and may see launch for gross sales by the tip of 2010. Hyundai has additionally produced automobiles utilizing liquefied petroleum gasoline powering an inside combustion engine, as seen inside the Avante.
Hyundai has rapidly demonstrated ability and clever design inside the automotive trade, but nonetheless offering an inexpensive price ticket and a plethora of security measures.