How would you like to get access to a ready to go – self servicing online business that has the potential to generate a great income, on autopilot?

Unless you have an excellent knowledge of the web, building websites and driving traffic to them – it’s very difficult to get any traction in the online world.

However, there are opportunities to make money online in ways that should only take a few hours a week to do, so ultimately it’s down to what you’re offering and how much of what you’re offering can be fully automated.

 A few months ago I was doing some research into setting up local directory websites, as it was something I really wanted to set up. Most of the directory systems I uncovered were either too simplistic to be of any use, or were very complex and way too complicated for the average person to set up. 

Even when set up, they weren’t easy for the end user, the small business owner, to  set up their ads on. 

The best costs $195 per month – per site!


Living in Northern Ireland I know how parochial, and community minded most folks are here, many tend to not want to use platforms like Facebook, Twitter or the plethora of other massive online directories. In fact the vast majority of local small business owners will never have heard of most of them!

As someone who has been building websites, and been involved in marketing online in various formats over the years, I can understand  why many don’t want to use the systems that have saturated the online space. They can be difficult to figure out, and using their advertising on an ongoing basis can certainly drain your bank account in a very short  time indeed!


What has been created with this set of websites is Local Directory listing websites with a difference. Less than £17 per month can buy a year long listing on a .Town website, and the business owner can change their special offers every day if they want to! 

We provide local business owners with the ability to place and manage adverts and offers for their local businesses and services simply and effectively. No need to speak to anyone, no hard sales tactics trying to get them to buy upsells or additional services they don’t want or need.

The sites are very easy to use, even for very non- tech folks. There are ‘how to’ videos which guide them through the process.


Coming up with the parameters for how many .Town sites would be required took some research in itself. I eventually found the necessary information on Wikipedia as follows:

The Northern Ireland Statistics and Research Agency (NISRA) uses the following definitions:

  • Town – population of 4,500 or more
    • Small Town – population between 4,500 and 10,000
    • Medium Town – population between 10,000 and 18,000
    • Large Town – population between 18,000 and 75,000
  • Intermediate settlement – population between 2,250 and 4,500
  • Village – population between 1,000 and 2,250
  • Small villages or hamlets – population of less than 1,000

Armed with this information I was then able to decide which towns I would include, and knew which domain names I needed to register (if they were available). That’s a big issue when working on a project like this, you need a certain set of domain names, but if one or two have already been registered, then the whole project is scuppered – it’s dead in the water!


Northern Ireland is quite a unique corner of the world, there aren’t many regions where you can address the population in such a complete way, but at the same time give every town it’s unique identity. The chances of managing to get every domain name for every town in Northern Ireland was a long shot for sure, Dot Com was never going to be available across all the required towns, so I needed to find a suitable alternative. 

After many many hours research I discovered a new top level domain extension that was to save the day – Dot Town – the perfect solution, as it precisely defines the target marketplace. If you’ve ever tried to register a set of domain names (or even one very good one) you’ll know how difficult it can be to get the whole set – even in the midst of registration you may find that one of the set has been snapped up by someone before you’ve managed to complete the registration.

I may be wrong, but I’ve had my suspicions for some time that the domain registrars have some sort of algorithm set up that triggers when someone is trying to register a name that looks valuable, they pull it out from under your nose – and there’s nothing you can do about it. Suddenly it becomes a  pre-booked ‘Premium Domain’!